Chapter 74. Postcard

     Zheng Xuan was working hard when someone suddenly handed her a postcard. She took a closer look and found that it was a sample of the latest design of a postcard. One side was printed with her favorite “Sea Fire”, and the other side was a blank space for writing a message and address.

 

     Looking at the person who handed the postcard over, she asked, “Is there a problem with this postcard?”

 

     Li Yaolin said, “No problem, I’ll give you this postcard.”

 

     Zheng Xuan: “…”

 

     I feel that the little sister is weird.

 

     There must be something wrong when things are abnormal. Zheng Xuan took the postcard and took a look. She found a stamp on the side where the message was written. If you don’t look carefully, you might think it’s a postmark.

 

     Zheng Xuan asked: “Xingzhou Island…Island Master Seal? What is this?”

 

     Li Yaolin shook her newly acquired seal and said: “It’s my seal! My seal is unique in the world. Those who get the token with the seal will receive…very beautiful blessings.”

 

     Zheng Xuan: “…”

 

     She looked at the little sister and suddenly understood what the little sister meant: “You want to use this as a gimmick to increase the sales of postcards, right? I understand!”

 

     Li Yaolin: “…”

 

     Although she did have this plan, she said it very seriously. The reason why she gave this postcard to Zheng Xuan was that she wanted Zheng Xuan to get the blessing of the sea god and get better health.

 

     Seeing Zheng Xuan’s careless look, I’m afraid other tourists will not take this postcard seriously.

 

     The island owner was a little worried. Suddenly, she had an idea and said, “This is not a gimmick. After all, this postcard really has a lucky buff bonus.” 

 

     Zheng Xuan seemed to be thinking about something, and then nodded solemnly, “I understand. Many big Vs who advertise on V blogs often use copywriting such as ‘Forwarding this V blog will get good luck’ to deceive the number of forwarding. It can be seen that using ‘lucky’ and ‘winning’ as gimmicks will have a good effect!”

 

     Li Yaolin: “…” 

 

     She said, “Whatever, as long as it can reflect the value of this seal.” 

 

     Zheng Xuan asked casually, “How much is your private seal worth?” 

 

     “Five hundred thousand.” 

 

     Zheng Xuan: “…Huh?” She thought the most expensive ones in the company were those company seals, but she didn’t expect there was another one here! “You finally bought luxury goods? But why use such expensive jade to carve a seal? Wouldn’t it be more valuable to carve it into something else? I didn’t know you had a hobby of playing with seals!” 

 

     Zheng Xuan mistakenly thought that the value of this seal was that the source of the jade was very valuable. Li Yaolin was too lazy to explain and said, “Let me test you. If I ask you to design a special postcard or commemorative card, and I will stamp it, how will you reflect its value?”

 

     Zheng Xuan was experienced in this regard. She said, “It’s very simple. Either limit one tourist to receive one postcard as Qi Tong said; or mix this special postcard with ordinary postcards and let tourists open blind boxes; or sell it separately, and the price must be ten times that of other postcards. Of course, the premise is that this special postcard must be advertised as having a lucky buff…”

 

     “What you said is very interesting, but what I want to say is that when a person holds several postcards, they can only get one blessing.” Li Yaolin emphasized.

 

     Zheng Xuan suddenly stopped talking. She seemed to be in deep thought, and her fingertips unconsciously rubbed the postcard in her hand.

 

     Suddenly, she asked: “If the stamped postcard really has a lucky bonus, what about transferring the postcard to others?”

 

     “That means others get a lucky buff! But the effect is only once. When the first person holding this postcard gets the buff, it will not work if it is transferred to others.”

 

     Speaking of this, the island owner still has some resentment. She can buff others with a lucky buff, but she can’t give herself a lucky halo!

 

     Zheng Xuan said: “Then I understand. I will ask the team members to design a unique postcard. Print 3,000 copies first. After you stamp it, send it to be packaged with other postcards. Then launch the ‘postcard blind box’. Before that, we will promote it online first, so that tourists will have the desire to buy blind boxes.”

 

     The promotion method is very simple. Hold a lottery on the official website. The prize is a postcard with the island owner’s personal blessing and personal printing.

 

     As for the reason for the lottery, if you want to be more fashionable, use Christmas as an excuse, and if you want to be more traditional, choose the winter solstice. Both Christmas and the winter solstice are in late December, which just gives the cultural and creative team some time to design and print.

 

     Zheng Xuan said: “You may have to work hard to stamp 3,000 postcards.”

 

     Li Yaolin felt weak just imagining the scene: “3,000, isn’t that too much? Aren’t the draws of ten or eight?”

 

     “Take out ten for the draw, and the winning tourists can ask the island owner to write a blessing, or leave it for the tourists to write it themselves.” 

 

     Zheng Xuan paused, and said jokingly with curved eyebrows, “There are many of your children who are wandering around on the Internet now. I believe many children want the blessing and autograph of the island owner’s biological mother.”

 

     Li Yaolin was embarrassed.

 

 

 

…

 

 

     The special postcard is special because of the island owner’s stamp, not the postcard itself. Therefore, when designing this postcard, Zheng Xuan did not have many design requirements for the team members, but they should not be too perfunctory, lest tourists say that it is to earn IQ tax.

 

 

 

     One of the team members said: “Let’s draw a silhouette of the island owner and print it on it, so that the island owner’s seal and the island owner’s portrait will fit better!”

 

     Zheng Xuan didn’t know whether to laugh or cry: “This is not making coins of various countries, this is making postcards.”

 

     Another team member suddenly had an idea: “Recently, there have been many rumors that our lighthouse can guide lost ships a hundred nautical miles away. I think, can we take advantage of this public opinion, use the lighthouse as the picture on the back, and then add the island owner’s seal, which will definitely attract tourists to buy it!”

 

     The last team member didn’t quite understand: “Since the special postcard is special because the island owner personally stamped it, that is to say, it doesn’t matter what the postcard looks like, what matters is which postcard has the island owner’s seal, right? Then why do we have to design another postcard that matches the island owner’s seal?”

 

     This really woke people up, and many people felt that it made sense.

 

     Zheng Xuan said: “What you said makes sense, but in order to improve the value of our postcards, we still have to continue to design more exquisite and high-quality commemorative postcards.”

 

     Team members: “…”

 

     Got it, just work overtime.

 

 

 

     A few days later, Li Yaolin received several sets of samples sent by the Cultural and Creative Group, namely “Xingzhou Island Scenic Postcards”, “Hand-painted Postcards”, “Transparent Commemorative Postcards”, and a “Hand-painted Tour Album”.

 

     “Xingzhou Island Scenic Postcards” are various scenic photos of Xingzhou Island, with some text and the logo of Xingzhou Island on the photos. Because scenic photos are the easiest to collect, this set of postcards has the largest number of postcards, with nearly fifty.

 

     “Hand-painted Postcards” are watercolor landscape photos hand-painted by the artists of the Cultural and Creative Group. Since the design of postcards was proposed last month, the idea of hand-painting has been in place.

 

     Ten pictures have been hand-painted so far, from the gate with the characteristics of Xingzhou Island to the holiday cabin, seafood buffet restaurant, diving center, fishing platform of the sea fishing field, etc., which are basically hand-painted buildings of Xingzhou Island, and they are also very beautifully made.

 

     According to Zheng Xuan’s note, this series will also have five turtles and baby turtles in the reserve, but due to time constraints, only these ten pictures can be released first.

 

     The “transparent commemorative postcard” is a relatively transparent card with a painting inside. Under the reflection of the light, this painting can be enlarged and projected onto the wall, evoking the memories of tourists seeing “Haizi” on the scene.

 

     Li Yaolin carefully looked at the picture inside, which was a boat with a person fishing with a fishing rod on it.

 

     Zheng Xuan explained why she chose this picture: “The fishing competition will be held soon, and I think this postcard can be given to the contestants as a souvenir. At the same time, this is also a good opportunity to promote the postcard.”

 

     If the sisters hadn’t mentioned it, Li Yaolin would have forgotten that there was a fishing competition.

 

     In addition to these postcards, there is also a “hand-painted tour album”. Its design concept was conceived not long after the Cultural and Creative Group was established, but the Cultural and Creative Group has been designing and producing other products, so its progress has been slow.

 

     Later, the art department finally designed a picture, and the lighthouse and mermaid square were added to Xingzhou Island. The hand-drawn picture was sent back for redesign, and now this version is the latest version.

 

     After reading it, Li Yaolin said happily: “It’s really good! I’ve decided that I will keep all these as souvenirs.”

 

     Zheng Xuan said: “After the printing is completed, you can pick a few from each model and stamp them. At that time, we will sell them in three ways.

 

     “One is to sell them individually. Ordinary landscape postcards are 1 yuan each, hand-painted postcards are 2 yuan each, transparent commemorative postcards are 5 yuan each, hand-painted maps are 10 yuan each, and the island owner’s personally stamped postcards are 20 yuan each.

 

     “One type is divided into several sets by type, with ten pieces in a set. Landscape postcards are 10 yuan per set; hand-painted postcards are 15 yuan per set.

 

     “Another type is a blind box. One postcard is randomly drawn from each type of postcard. Five pieces are collected as a set. The postcard with your stamp will also be in it. The price cannot be low, it must be 30 yuan per set.”

 

     Li Yaolin: “My seal is only worth 20 yuan? !”

 

     “Then how much do you want to set the price?”

 

     Li Yaolin: “Price one…”

 

     Zheng Xuan: “One hundred?”

 

     “Ten thousand.”

 

 

 

     After all, it is blessed by the blessing of the sea god. How can the price be too low?!

 

     Zheng Xuan: “…”

 

     Tonight’s Cambridge is silent!

 

     Zheng Xuan took a deep breath, and did not deny the island owner’s evaluation of the value of her seal. She just said: “If you really set this price, you can’t print 3,000 pieces. It’s more reasonable to print ten pieces. ”

 

     The island owner sighed: “Then don’t sell the postcards with my seal separately. Let it become a limited edition like the annual ticket. When tourists realize its value, it will drive the sales of blind box postcards. “

 

     In fact, it is not impossible to sell it separately. The amulets in the temple cost tens of thousands of yuan each, and there are people queuing to ask for them. When people realize that it has a lucky buff, they will definitely be willing to pay more for it.

 

     But the nature of cultural and creative products in tourist attractions is different from amulets. She can’t even make profits by taking advantage of netizens’ “superstition” openly. She can only learn the marketing methods of other scenic spots.

 

     After Li Yaolin stamped ten postcards, the publicity team started to hold a lottery on the official website and V blog, and promoted the fishing competition in mid-December.

 

 

 

     Netizen 1: “Front row. Although there is no annual ticket in the prize this time, the postcards with the island owner’s autograph and seal seem to be good too?”

 

     Netizen 2: “Is this the first time that Xingzhou Island has launched a postcard signed by the island owner? ”

 

     Netizen 3: “Ah, my mom’s autograph!”

 

     Netizen 4: “Only ten, isn’t that too stingy?”

 

     Netizen 5: “What do you mean by ten? It’s ten sets, ten in a set, each with one autograph and seal of the island owner.”

 

     A netizen asked: “Can I buy it?”

 

     The editor of the official blog replied: “The autograph and seal of the island owner are special limited editions, and like the annual ticket, they are not sold separately.”

 

     The netizen interpreted the editor’s words: “I figured it out, not sold separately means that it will be sold in a bundle with other things? ”

 

     Words like “bundled sales” can easily leave a very negative impression, but the editor did not continue to reply. After all, the other party can extract individual words from a whole paragraph to interpret them. No matter how much she explained, the other party could interpret all kinds of negative information.

 

     Although there were many people “fighting” in the comment area, the conditions for participating in the lottery did not require punching in like National Day, nor did they need to participate in the “First Beibu Gulf Cup Fishing Invitational Tournament” held on Xingzhou Island. They only needed to move their fingers to forward it. Why should they miss this opportunity?

 

     So in a very short period of time, the number of forwardings exceeded 5,000, and Director Fu, Zhou Qunfang, Zhou Bingyan and others also forwarded it, causing their fans to go out one after another. In just one day, it was topped the hot search.

 

 

 

     Netizen: “Director Fu’s drama was shot on Xingzhou Island, and Zhou Qunfang is the heroine. I can understand that they forwarded it, but why did Zhou Bingyan join in the fun?”

 

     “Don’t you know that Zhou Bingyan participated in the punch-in event on National Day, but he only drew a turtle keychain? This time, it is probably to prove that he is not a non-African, funny.jpg”

 

     “Speaking of this, last time some netizens analyzed that Zhou Bingyan’s ticket and Zhou Qunfang’s ticket were consecutive numbers. This proves that they are a couple, right?”

 

     “The two families have already semi-officially announced it, don’t you know?”

 

 

 

…

 

 

     The Beibu Gulf Economic Zone Construction Committee and the Leisure Fishing Association did not expect that Xingzhou Island would just casually advertise, and the number of reposts would be more than the number of reposts and comments on all their official blogs combined.

 

     As more and more people outside the fishing circle paid attention to this competition, the organizers and the organizers were very happy and believed that choosing Xingzhou Island as the venue for the competition was indeed the right thing to do.

 

     For this reason, President Chang of the Leisure Fishing Association personally went to Xingzhou Island a week before the competition to follow up on various tasks.

 

     Li Yaolin met with him.

 

     President Chang had heard that the boss of Xingzhou Island was very young, but he did not expect her face to be so immature. But thinking that she could support Xingzhou Island’s stall so big by herself, President Chang did not dare to despise her, but was very cautious.

 

     This invitational tournament has attracted much attention because of the popularity and attention of Xingzhou Island. After Xingzhou Island became a hot search, advertisers are willing to increase their advertising investment. At that time, there will be TV stations to follow up, interview and broadcast. The income from hosting this invitational tournament is greater than expected, and the registration fee of the contestants can only be considered a fraction.

 

     As a co-organizer, Xingzhou Sea Fishing Club also gained a lot this time. First of all, the 5,000 yuan venue rental fee, and then the cost of renting a boat, fishing gear and bait, all of which were purchased by the organizer. Naturally, they bought Xingzhou Island’s own brand “Poseidon”.

 

     Finally, the organizer will purchase the fish caught by the anglers at wholesale prices, and the rest of the expenses are also reimbursed by the organizer.

 

     Soon it was the day of the fishing competition.