Chapter 52: The Unordinary Middle school Student (2/2)

Although reluctant, Little Wang still accompanied Zhao Qingfeng to several university towns.

Not until 8 p.m. did Zhao Qingfeng return to Li Ming Clothing.

By that time, Liu Li had already fallen asleep in her chair, her face still etched with worry.

Little Wang called out to her twice, waking her up. Seeing Zhao Qingfeng’s return, she quickly asked, “Mr. Zhao, how did it go? Here’s the information I collected this afternoon about the major brand merchants, all here.”

Zhao Qingfeng took it, carefully reviewing everything.

His thoughts raced rapidly, and soon he focused on a brand called ” Erlunsi,” a well-known medium-to-large brand in the market of 2001.

Though it wasn’t widely present in large shopping malls, it had advertised on various TV channels a few years ago and was a well-known yet under-the-radar brand.

According to the information provided by Liu Li, “Erlunsi” was currently on a downward trend due to continuous losses.

With high product pricing and low sales compared to other brands of the same level, they had closed many stores recently.

Zhao Qingfeng calculated that they could only survive by taking the light-asset route, their only viable option.

Many might not understand how light assets work.

For example, the well-known brand “Nanji Ren” (Antarctic People) is a typical case.

People who often shop online would definitely come across this brand.

The products were cheap, costing only about twenty to thirty yuan each, so they sold well.

However, many didn’t know that twenty years later, “Nanji Ren” was no longer the original company.

Facing bankruptcy due to early management issues, they had to transform by stopping clothing production and selling their production lines and factories, focusing solely on ‘selling the brand.’

Otherwise, how could products like electric vehicles, kettles, razors, washing machines, and blenders all carry the “Nanji Ren” brand? It became a case of “everything is Nanji Ren.”

After gathering all the information.

Zhao Qingfeng calculated in detail before speaking to Liu Li, “Sister Liu, if you want to recover your capital within a month, selling in malls is clearly unrealistic.”

“So my idea is to first enhance the value of the clothing. Since we are an OEM factory without a brand, we are essentially a product without any competitive edge.”

“Currently, ‘Erlunsi’ is on a continuous loss-making trajectory, and they urgently need a way to rescue their assets.”

“We can take this opportunity to negotiate with them. We could convince their sales manager by suggesting a transformation, take the brand naming rights as a pilot, and then abandon their high-end route. With low prices, discounts, and other promotional content combined with brand effect, we can sell our backlogged goods.”

“Once the brand issue is settled, we can attach the ‘Erlunsi’ label to our sweaters and create a strong price contrast. This will definitely attract attention, like selling a pair of Nike shoes, originally 700 yuan, for only 100 yuan, and getting snapped up in no time.”

“If you agree with my approach, then we are left with only two problems. One is the sales channel: how to sell 20,000 pieces of clothing within a month. The other is capital recovery: how and in what way to get the funds back quickly.”

“Having said all this, I wonder what you think, Sister Liu?”

Zhao Qingfeng finished his analysis clearly and logically.

Liu Li was stunned, and Little Wang’s jaw dropped, unable to close for a long time.

Is this really a middle school student?

Little Wang looked at Zhao Qingfeng carefully several times.

Young.

Inexperienced.

Yet his eyes held immense confidence and calmness, a kind that made people feel secure, as if no difficulty could defeat him.

“Sister Liu?”

Zhao Qingfeng asked again with a smile, addressing the still-dazed Liu Li.

“Ah…”

Liu Li finally snapped out of her shock, calling out to Little Wang, “Little Wang, go get my treasured Bi Luo Chun tea and brew a pot for Mr. Zhao. Then book a restaurant right away, at the International Tower. Brother Zhao, let’s continue our discussion over dinner!”

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