Chapter 440: Full-Scale Coordination (Part 2)

This includes but is not limited to our own navigation websites, the Lexin platform, internet café channels, as well as external ones like Baidu, NetEase, SoHu, and more.

“Is it that many?”

Zhang Dekai, always straightforward, said, “Little Feng, shouldn’t our own promotion be enough? Can we save some money that way?”

Li Jianjun immediately interrupted, “Old Zhang, don’t interrupt, let brother Zhao talk.”

Zhao Qingfeng nodded at Li Jianjun and continued to analyze, “Just relying on our own promotional efforts is definitely not enough, as not everyone is a netizen. Our own promotional costs can indeed be much cheaper, but for those who occasionally go online, or hardly ever, we still need to use traditional channels like TV stations, newspapers, and text messages.”

Every industry is like this.

In the beginning, spending money is an unavoidable path.

If Taobao’s initial spending spree is unclear to some.

Then, mentioning the early battles between some group-buying websites and food delivery services like Ele.me from the past, everyone should have heard about it.

And, Eulens need not worry too much.

After all, Zhao Qingfeng is acting as a shareholder on behalf of three parties, seeking development together.

One is his own Lingfeng Technology, the second is Eulens, and the third includes Taobao and Jingdong.

Therefore.

Investing in advertising and promotion naturally involves pooling funds from all three companies. Shared glory, shared loss.

“This…”

Wang Yang was particularly worried, “I say, brother Zhao, if we follow your plan and invest heavily in advertisements on other companies, TV, movies, newspapers, and even text messages from telecom companies, what if it all goes to waste?

I’m not being pessimistic. Whether it’s Taobao or Jingdong, their current profit models are really uncertain.

Besides, people are used to what’s it called, right, offline shopping. Who would browse an online mall?

To speak unpleasantly, I went to the Renfang Mall yesterday with my daughter to buy clothes, and it was packed with people, almost crushing me. I think offline physical stores will continue to thrive.”

In 2001, offline was indeed booming.

The most famous Chongqing Road in the provincial capital, despite rents reaching 20 to 30 thousand a year, was still in high demand.

During holidays, the less than two kilometers long street was always overcrowded.

Every store was filled with people, incredibly noisy. But who could have imagined that twenty years later, the once flourishing number one commercial street of the provincial capital would become deserted, with rents dropping repeatedly with no takers. Whether it was NIKE or ADIDAS, stores were closing or going out of business. The storefronts that supported three generations became relics of the past.

“Every beginning is difficult.”

Zhao Qingfeng knew he had to convince the shareholders and brought up eBay’s example, “In its early days, eBay also faced many obstacles, even experiencing a Waterloo-like crash. But now, with the rapid development of the internet abroad, eBay has captured 23% of the entire market share outside. If we want to succeed, we must accelerate our development. Otherwise, once eBay or Amazon enters the China market, Taobao and Jingdong will no longer have a chance.”

Previously in Hangzhou, Jack Ma had prepared for ‘two years without profit.’

It was precisely this bold statement that made his search for investment extremely difficult.

But, the rise of Taobao and Jingdong is a product tested by time.

And Zhao Qingfeng is simply bringing these two giants together, driving side by side, to usher China into the internet era sooner.

“Let’s settle on this, if anything happens, I’ll take full responsibility.”

Zhao Qingfeng’s final statement was emphatic, officially initiating the full-scale coordination.

“I have another question.”

Li Jianjun raised his hand to speak.

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