Chapter 269: Continuing the Push! (Part 2)

He first outlined a plan for implementing real-name registration.

Initially, it wouldn’t be mandatory, just a reminder at registration that linking real-name information would enhance the user experience, and to distinguish real-name registered users, a ‘V’ symbol would be added next to their nickname.

Later on.

They would entice users to link their phone numbers and ID cards by offering virtual skins, unlocking fun features, and more.

If that still wasn’t enough.

They would emulate WeChat from his previous life.

For instance, without real-name registration, users wouldn’t be able to start group chats, transfer money, or receive red packets, gradually achieving their goal step by step.

To prevent users from registering with someone else’s identity.

Zhao Qingfeng also planned to integrate fully with telecom operators in the future.

Ensuring the stability of authentication sources, using verification messages to ensure the accuracy of each user’s real-name information.

“Telecom operators, that’s not easy!”

Marina shook her head, “They are state-owned enterprises, and we are a private company. Wanting to connect with them, our company is still too small, they probably won’t take us seriously.”

The reality was indeed such.

Tens of millions might seem a lot for small enterprises.

But Zhao Qingfeng’s company couldn’t even compare to the assets of Erlunsi, let alone the telecommunications giants worth billions.

“So.”

Zhao Qingfeng raised his eyebrows, “That’s also why I insisted on working with the government on projects previously.”

Don’t think he only wanted to improve his relationship with Gao Hu through the Sky Net project.

A deeper reason included the three major telecom operators.

As well as color ring back tones and so on, all of which were related.

And the key to connecting all these, besides connections, included high-quality products. To accomplish great things, timing, geographical, and human conditions were all indispensable.

“The Sky Net project is our next research plan, technically, it shouldn’t be difficult, but are you really planning to implement the facial recognition system you mentioned before?”

Li Zhi and Cai Shuwen were not worried about the core architecture of Sky Net.

But they didn’t understand how the facial recognition system would function or be implemented.

The principle of facial recognition is a biometric identification technology based on human facial features, capturing images or video streams containing faces with cameras or camcorders, automatically detecting and tracking them in the images, and then precisely analyzing through AI to achieve thorough identification.

However, this seemingly simple technology was like a myth to Li Zhi and Cai Shuwen, who had never heard of it before.

Fortunately, Zhao Qingfeng explained it in great detail.

Both of them were talented and understood immediately upon hearing.

“Alright, alright!”

After explaining, Zhao Qingfeng returned to the main topic, “The current priority is still the ground-level promotion of LeXin. As for facial recognition, let’s wait for Deputy Mayor Gao to return from the meeting in Beijing. Now, I’ll devise three strategies for immediate implementation. Our initial goal is to reach over 5 million registered users for LeXin within six months!”

Zhao Qingfeng elaborated on the three-step promotion strategy.

First.

Start with online marketing, leveraging LeXin’s features to create memorable promotional content.

Second.

Once LeXin officially launches, hire a massive number of internet shills to create buzz, plus use our company’s internet café system and navigation website for comprehensive advertising promotion.

Third.

Cashback for registration, offering cash rewards once online duration reaches a certain threshold.

This included an effective cashback promotion policy, where every registered user could get an invitation code. For every new user registered through their code, the original user would receive a cash reward.

For instance, inviting 5 users could earn 5 yuan. Inviting 10 users could earn 15 yuan. Inviting 20 users could earn 40 yuan. The more invites, the more rewards. The issue wasn’t spending money, but ensuring they came.

But challenges followed.

Firstly, how to cashback, or through what channels.

Secondly.

How to conduct effective publicity?

Zhao Qingfeng spoke lightly, making it unforgettable for users, but how exactly to create such memorable publicity?

“Listen to me.”

Zhao Qingfeng, confident, turned to look at Shen Lingyao, who had been gazing at him with stars in her eyes the whole time.

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