Chapter 270: The Video Is Restored (Part 1)

Implementing the cashback operation was actually quite simple.

With the internet café management system in place, they could coordinate with offline internet café owners.

Initially, Gao Siya was tasked with contacting internet cafés to serve as cooperative physical stores.

Since most netizens couldn’t afford personal computers at this time, they gathered in internet cafés, and a part of the cashback funds, for example, set at 30%, had to be used as internet fees.

This way, not only would the internet café owners be willing to cooperate, but it would also directly address the users’ internet fees, achieving two goals at once.

Marina had an epiphany.

“President Zhao, was collecting the information and contacts of internet cafés for this purpose? Brilliant, truly visionary!”

Of course.

Why else would they develop an internet café management system?

Zhao Qingfeng raised his eyebrows, “Marina, your task is significant. From the start of the promotion, you’ll be traveling, working with Gao Siya to conduct comprehensive promotions in internet cafés nationwide, trying to get as many owners as possible to participate in our event. Additionally, Little Wen and Li Zhi, you two develop a backend data platform. Any cashback accounts reported must be recorded to prevent false claims and ensure no one takes undue advantage of our company.”

His planning was meticulous.

No one even had the chance to offer corrections or suggestions.

And this promotional model was fresh and exciting.

Think about it.

In 2001, 5 yuan had significant purchasing power.

A bowl of cold noodles cost only 2.5 yuan, pulling in ten users could earn 15 yuan.

Once launched, it would surely cause a viral promotional frenzy.

This made everyone in the company worry about the tens of millions in the accounts. Marina asked with concern, “President Zhao, at this rate, we’ll burn through cash very quickly! It won’t take long before we’ve spent millions or tens of millions. Honestly, I’m a bit worried. What if we don’t turn a profit later on?”

How could it not be profitable?

LeXin had many ways to generate revenue, at least dozens.

Such as advertisements, entry points, payments, application opening platforms, third-party services, official accounts, paid knowledge, game associations, mini-programs, traffic leasing, distribution, videos, brand merchant accounts, and so on.

In other words.

As long as there’s a sufficient user base, making money would be easy.

Besides, spending money on advertising is less effective than spending it directly on users.

Plus, with the diverse functionalities of the LeXin platform, there’s no worry users won’t get addicted.

In fact.

Li Zhi and Cai Shuwen were also not in favor of Zhao Qingfeng’s burn-money strategy.

But.

The boss’s decision was absolute, and they had no choice but to follow.

Whether it was promoting through internet cafés or mutual advertising, that was just one of Zhao Qingfeng’s focuses.

The real promotion.

Was still as he had previously conceived.

It had to start with university students.

This was related to his first point.

Which would later become a common and indispensable best sales model in the entire industry used by every internet person when advertising—telling stories.

Those who can’t tell stories aren’t internet people.

This jest also validated the development of the internet industry from the millennium over twenty years.

Many frequent internet users may have been moved by some stories.

For example, the classic statement that has been used many times and is well-known to everyone—”XX is not selling well, help us out!”

You see.

Initially, a picture with a story could achieve sales of thousands, millions, or even billions.

It was like the story of the little match girl.

Crafting a touching, tear-jerking story would inevitably win the public’s sympathy.

Cutting leeks, as it were, is not disgraceful.

Although this tactic was overused in his previous life.

But.

This is the early stage of internet development, and no one had thought of it yet.

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