Chapter 289: The Beauty Contest (Part 2)

Marina was particularly interested in the entertainment industry.

“Yes,” Zhao Qingfeng nodded, “The gimmick must be big enough, the promotion must be strong enough, and it must be eye-catching enough to achieve the goal.”

Whether they could truly enter the entertainment industry wasn’t that important. Even if there was involvement, it would just be a shallow cooperation with Universal Music, all managed by Fourth Brother

Zhao Qingfeng continued to the main topic. Besides not charging any fees for participation, there were some rules to adhere to. For example, the candidates had to be female university students, and to prove their identity, they needed to upload various photocopies to the company to ensure eligibility.

As for the channels for contest registration and voting methods, it would be developed and maintained by the operations center led by Li Zhi. Originally, development should have been assigned to Cai Shuwen.

However, creating a voting channel webpage and gathering information wasn’t difficult; Li Zhi alone could handle it, especially since there was plenty of time after the National Day holiday, everything was manageable.

How the voting system would operate was left to Li Zhi to decide. After all, with so many ‘wise men’ under his command, Zhao Qingfeng couldn’t possibly attend to every little detail; controlling the main direction and overall framework was enough.

Li Zhi, indeed no slouch, quickly devised the initial voting rules after pondering for a moment. A point system was adopted, where every LeXin user could award points to their ‘National Goddess’ of choice.

The source of the points would increase the stickiness of the user base, such as the later universally loathed but yet-to-be-implemented by any company ‘sign-in system.’

Signing in for one day and staying online for two hours would earn one point. Two days would earn two points, three days five points, and the more consecutive sign-in days, the more points earned.

Furthermore, with many advertising companies already in contact with Lingfeng Technology, points could also be obtained by watching ads, though less than signing in. For instance, watching a 30-second advertisement or browsing a certain interface for 60 seconds could earn 0.2 points, all serving to increase user engagement and generate revenue.

“That sounds awesome,” Cai Shuwen applauded vigorously, then asked, “What’s our ultimate goal for the user base? Or to put it another way, after reaching how many users will we stop burning money?”

Zhao Qingfeng found it difficult to provide a specific answer. However, he was aware that the current university student population in China alone was close to 15 million.

Adding those from the wider society participating, setting an initial target of gaining an additional 20 million users didn’t seem too ambitious, did it?

Of course, he was referring to the actual user base, i.e., active users. There’s always the possibility of people fraudulently registering to vote, such as a boy using his parents’ identity to register for his favorite ‘National Goddess.’

Just like Tencent, currently with 70 million registered users but only about 15 million actual users. So, at least surpassing more than half of them was necessary.

“Alright,” Zhao Qingfeng concluded the preliminary plan and checked the time. An hour ago, he had received a text from the vice mayor’s secretary; Gao Hu was back and wanted to meet, “You guys keep busy, I have to step out.”

With that, Zhao Qingfeng headed straight to the city’s Public Security Bureau.

———-
Support the Translation! 🌐✨

Your donations not only show appreciation but also keep the translator motivated! Every contribution helps continue bringing you more of what you love. Thank you for being a part of this journey! 💖

https://www.ko-fi.com/maxoofie