Chapter 90. Cultural and Creative Park

     After the broadcast of Director Fu’s TV series, Zheng Xuan had new ideas about the design of cultural and creative products. She felt that she could apply for copyright from the copyright holder of “Mermaid Love Song” and jointly produce several peripherals. This is a mutually beneficial cooperation.

     And there will be many variety shows seeking to cooperate with Xingzhou Island in the future, and Xingzhou Island can also include this condition in the cooperation requirements.

     In addition, she also has suggestions on the positioning of the Cultural and Creative Park: “Since the boss named it ‘Cultural and Creative Park’, she must want to develop a mature industrial chain and develop the park economy. So we can first renovate and design the factory, and then rent the surrounding vacant land to build an industrial base that can be produced internally and open to the outside world…”

     More specifically, she plans to move the cultural and creative design project to the Cultural and Creative Park. They will design there, and next to it is the processing and production factory. Some non-machine processing factory areas can allow tourists to come in to watch the production and processing process of Xingzhou Island’s cultural and creative products, and even let tourists experience the fun of making models by hand.

     “The cultural and creative park cannot be separated from the cultural framework of Xingzhou Island. It not only produces cultural and creative products of Xingzhou Island, but also promotes the island culture of Xingzhou Island. The above is my idea.”

     At the meeting, Zheng Xuan’s speech made the management present at the meeting fall into deep thought, wondering whether it would work.

     Vice President Qi considered from the perspective of input and output, saying: “In this way, we have to invest more funds. Moreover, there are only some industrial parks in first-tier cities that have been operated on a large scale nationwide. There is no such precedent in Yóushì. It is not sure whether it will not be able to adapt to the local environment.”

     “Everything is difficult at the beginning!” Zheng Xuan’s boss, Manager Jiang, supported his subordinate with a smile.

     Zheng Xuan looked at Li Yaolin nervously.

     The person sitting in the first seat at this time was not her good sister, but her boss. She could not hold the idea that the other party would unconditionally support her because she was her good sister. She had to come up with a plan that could impress the boss from the perspective of an employee to convince the boss.

     Li Yaolin thought for a moment and said, “We can contact the copyright holder first to cooperate with the film and television IP to produce co-branded peripherals. As for the cultural and creative park, we will look at the plan first and make a decision after studying it.”

     After the meeting, Lin Qitong said to Li Yaolin, “I think Brother Xuan’s idea is good, why can’t you agree?”

     Li Yaolin smiled, and Zheng Xuan said, “Sanniang didn’t say no! But this matter really can’t be decided hastily. Let the factory start work first to ensure a stable supply of cultural and creative products, and the rest can be discussed slowly.”

     Li Yaolin felt that Zheng Xuan was growing very fast and asked her, “What other ideas do you have?”

     Now that it was private, Zheng Xuan said frankly Frankly: “I think our development cannot be limited to one island. We should take the island as the center and create a tourism and cultural industry chain centered on island tourism.”

     Zheng Xuan asked Lin Qitong: “Qiqi, what do you think is the most important thing for a scenic spot?”

     Lin Qitong said without hesitation: “Popularity, and the economic benefits converted from popularity, etc.”

     Zheng Xuan shook his head: “We also learned in the ideological and political class before. Whether it is a coastal tourist attraction with coastal scenery or a historical tourist attraction with ancient buildings, its core is actually culture. If you want to be remembered, you must make the core culture recognized and known by the public.”

     Li Yaolin nodded.

     Zheng Xuan said: “In fact, Sanniang has already positioned herself for this. “

     Li Yaolin was stunned and looked at Zheng Xuan in confusion.

     What’s her position? Her purpose from the beginning was just to launch some projects to enhance the brand value of Xingzhou Island, and then sell the island… ahem, no, it was just because of the threat of the sea god that she didn’t want to make herself more unlucky, so she started to develop Xingzhou Island.

     By the way, how did she get to this point?

     She didn’t enjoy the money she made, and plunged into the abyss of no salary and working all year round…

     Zheng Xuan’s words interrupted her thoughts: “What is the cultural core of Xingzhou Island? It is people-oriented and based on the experience of tourists.

     “Because we pay attention to the experience of tourists, we stick to the bottom line of 4,000 people on the island;

     “Because we pay attention to the experience of tourists, we set up a blacklist system and strictly enforce it. No one can intercede;

     “Also, isn’t the name of ‘Holy Island of Love’ a title obtained because the core culture is recognized?”

     Lin Qitong applauded strongly for this speech.

     Li Yaolin: “…”

     Brother Xuan has also started to move to Dihua following Vice President Qi!

     After a moment of silence, she also applauded.

     Zheng Xuan said happily: “In fact, Sanniang had already considered this level when she asked me to come to Xingzhou Island to do the surroundings, right? !”

     Li Yaolin nodded with a stiff upper lip: “Yes, but Brother Xuan’s performance is beyond my expectation. “

     “I learned from others.” Zheng Xuan said.

     Since she was appointed as the project team leader, she no longer focused on designing products. In order to improve her business capabilities, she not only designed products, controlled the design direction of the project team’s products, and followed up on the production progress, but also took time to communicate with peers.

     Most of these people were met through Qin Yutang. After all, although the latter was only a modeler, he still had many connections in related industries.

     The rest of them were made when she attended the Expo.

     She eagerly learned and constantly improved herself, and even wished she had several brains to handle various things at the same time.

     Under such circumstances, she grew very quickly. Even now, when she recalled what happened half a year ago, she felt that several centuries had passed.

     Finally, she concluded: “After determining the core culture, we must rely on the core culture to promote the development of the economic circle. Therefore, whether it is a club, a diving center, aquatic product proliferation or a cultural and creative park, they are all to create a tourism economic circle centered on the tourism culture of Xingzhou Island. “

     This remark coincides with Li Yaolin’s thoughts a few days ago.

     She had been thinking about what the APP’s criteria for determining the progress of “infrastructure” were, and whether it would change with the increase in the area of sea use.

     If she built buildings all over the island, would it be 100%?

     But in this way, it would violate the “moderate use” policy that stipulates that the degree of development cannot exceed 30% of the island area.

     Later, she thought that this standard might not be limited to Xingzhou Island.

     She had a basis for her guess – when she built a new building at Baoren Port Wharf, When the ticketing and waiting hall is built, the location of the pier can be found by dragging the APP interface to plan the construction.

     After it is built, it is also counted in the “infrastructure + 55%”.

     Similarly, the Poseidon Holiday APP asked her to develop the island, but did not say that she could only develop the island.

     Of course, the number of tourists is calculated based on the number of people landing on the island, but the turnover is calculated by taking into account the ticket revenue of Qianlai Tourism, which Li Yaolin invested in the name of the company.

    It can be seen that the attitude of the Poseidon Holiday APP is: “You can expand the industry, but you still have to focus on developing the island, and you can’t deviate from the development theme of ‘Let Poseidon have a satisfactory holiday’. ”

     Isn’t this what Zheng Xuan said about the “island tourism economic circle with Xingzhou Island culture as the core”?!

     As for the development theme of “giving Poseidon a satisfying holiday”, it is too abstract. She still doesn’t understand whether “Poseidon” is a god or a high-level organization called “Poseidon”; does “Poseidon” have to wait until she develops the island before coming for vacation, or does it already exist, so there will be changes in “Poseidon satisfaction”?

     Li Yaolin encouraged her good sister’s idea: “I believe this plan can be passed. ”

     As the island owner, she could make her own decision to approve this plan, but she was not communicating with Zheng Xuan as a boss at this moment.

 

…

 

     Zheng Xuan contacted the copyright holder of the film and television drama “Mermaid Love Song” and won the opportunity to cooperate.

     The copyright of “Mermaid Love Song” is in the hands of the producer. The other party thought that there might be opportunities to cooperate with Xingzhou Island in the future, and this joint peripheral product could further enhance the value of the film and television IP, so he readily agreed to cooperate.

     The drama has a total of 42 episodes, and only 4 episodes are broadcast per week, for a total of 10 weeks. It may be postponed or finished in advance due to program changes, but it will take two months to finish.

     These two months are enough for the project team to design and produce a batch of joint peripheral products.

     Not long after, it was decided to build the cultural and creative park into an industrial chain.

     The original snail meat processing factory only It is no longer open. It is not an illegal building, nor is it a dangerous building. Therefore, it does not need large-scale repairs. It only needs to paint the walls and divide them into areas. After that, various tools and equipment will be purchased, and the recruited employees will be arranged to sign contracts and receive training, and then they can start work.

     The office of the cultural and creative group has also moved there, and Zheng Xuan’s workstation is still retained. After all, in addition to being responsible for cultural and creative work, she is also responsible for gardening management, environmental interior design and other work on the island, and needs to go back to the island frequently to do business.

     Zheng Xuan had been living in the staff dormitory on the island before. After her work location was changed, in order to facilitate commuting, she rented a duplex apartment in a newly built community 500 meters west of the pier.

     The rest of the design team’s employees did not live on the island, so where they worked did not affect them much.

     Lin Qitong was still reluctant to let Zheng Xuan go, and said: “In fact, it is not bad for the design team to stay on the island!”

     Zheng Xuan said: “If we stay on the island, we will not be able to let tourists visit and experience the production process of cultural and creative products, which will affect the entire plan.”

     “But I think the island is safer, and you like to work overtime, what if you encounter danger?”

     Li Yaolin heard this when she came over and said with a smile: “Indeed, the environment over there is relatively remote, so for safety reasons, after the Cultural and Creative Park closes at 6 pm every night, no employees are allowed to stay and work overtime except for the security guards on duty. If you want to work overtime, you must apply, and then the Logistics Support Department will arrange a shuttle bus to take the employees back to their residence. “

     Zheng Xuan’s heart warmed: “Sanniang, you are really a kind and humane boss. “

     Li Yaolin thought, although she could see the information of the Cultural and Creative Park on the APP, the Cultural and Creative Park was two or three kilometers away from the pier. After leaving the fishing village, there were only windbreaks and undeveloped beaches, few people, and some sections of the road were not monitored. She was not confident that her employees would work overtime until late at night in such an environment.

     As for the cost of doing so?

     She would not go bankrupt if she spent more. Without a partner, it was her business whether she made more or less money. She was happy.

     In mid-March, the election of the “two committees” of the village (community) in Biwan District was over.

     Without any suspense, Zhang Yaode was successfully elected as the village director (village chief) of Potou Village by winning half of the votes, far exceeding the other candidates!

     He already had some reputation in Potou Village. Later, he not only led many villagers to seek cooperation with Xingzhou Island, but also solved the employment problems of more than a dozen young people in the village, which was equivalent to gaining the support of more than a dozen families. In addition, most of the people in the village were from the same clan, and these people were everywhere. He also promised to lead their village to a better development, so he was elected as the village chief.

     The first thing Zhang Yaode did after becoming the village chief was to set up the fishery cooperative of Potou Village. For this, Lao Li also introduced him to President Chang of the Leisure Fishing Association, who was regarded as a leader in this regard.

     President Chang owns an offshore fishing company, which not only engages in offshore fishing, but also involves aquaculture, frozen processing and other aspects. Its products are basically exported overseas and also supplied domestically, all to large supermarkets.

     He also has a subsidiary company that specializes in aquatic processing, such as shrimp skin, dried fish, fish balls, etc.

     If we can cooperate with President Chang in the “enterprise + cooperative + farmer” cooperation model, I believe that the cooperative will be able to operate prosperously!

     However, with the current scale of President Chang’s company, this cooperation plan is not attractive to him. He said to Zhang Yaode: “My company is in Yangshi, and the main farmers I contact are also in the Pearl River Delta. Youshi is too far away. “

     Zhang Yaode was a little disappointed.

     Chairman Chang reminded him again: “Although we don’t have the opportunity to cooperate this time, why do you have to go far away? I heard that there is an aquaculture area in Xingzhou Island, but I asked General Manager Li, she has no plans to start a fishery company or set up another aquaculture processing plant. Isn’t this a great opportunity? Why don’t you seek cooperation with Xingzhou Island? “

     Zhang Yaode was stunned, and was awakened by President Chang.

     Yes, although there are not many cages invested in Xingzhou Island, the number of aquatic products cultivated there must be quite a lot, even exceeding the needs of seafood buffet restaurants and hotels. The excess aquatic products must be dealt with, right?

     Now the industries related to seafood in Yóushì know that the seafood of Xingzhou Island is so delicious. If fishmongers want to purchase the seafood of Xingzhou Island, they can only go through anglers.

     Once the seafood of Xingzhou Island can be purchased, whether it is sold directly to major hotels and supermarkets, or processed into food, it will be a golden signboard!

     Tourists often regret that they can’t bring some specialties when they travel to Xingzhou Island. When the aquatic products are processed into agricultural and sideline products, won’t they be ready-made specialties?!

     As for why he didn’t consider renting the sea area of Xingzhou Island for cage farming, it was because he had long understood that the industries of Xingzhou Island were not rented out, including the sea area…except for the advertising column.

 

…

 

     “Potou Fishing Village Tourism and Agricultural Products Cooperative wants to purchase our aquatic products? “

     Li Yaolin wondered where this cooperative came from, she seemed to have never heard of it before.

     But this village name, could it be that Zhang Yaode’s village was established?

     Deputy General Manager Qi said: “Yes, I have learned about their cooperative, which mainly operates offshore fishing, breeding, aquatic product sales, and aquatic product processing. In fact, it unites villagers who make a living by fishing and villagers who make a living by breeding, and sells the fish caught and farmed aquatic products in a centralized manner, or processes them into meatballs and dried products. This is more advantageous than villagers looking for customers and sales channels individually. “

     The reason why the original snail meat processing factory could not be opened was that the villagers who opened the factory fought alone and could only face problems by themselves. If they could not solve them, they would go bankrupt.

     After the establishment of the cooperative, the villagers can fight risks together, and such things will not happen so easily.

     At the same time, the villagers of Potou Village gathered at Zhang Yaode’s house. Some of them looked solemn, some were full of sorrow, and some were wandering in the void, but everyone poked their heads out every once in a while.

     Seeing Zhang Yaode appear, they surrounded him and asked: “How is it, did it work? Does Xingzhou Island still blame us? “

     Zhang Yaode’s eyes swept across everyone’s faces. Seeing him so serious, everyone felt a little nervous and thought that there was probably no hope.

     Xingzhou Island has always cherished its reputation and would never allow anyone to act under the banner of Xingzhou Island. If they acquire the aquatic products of Xingzhou Island but cannot use it as a signboard to advertise, then they will lose a lot of competitiveness and it would be better not to acquire it.

     At this time, Zhang Yaode’s expression relaxed and a faint smile appeared on his face.