Bichen’s current products are actually of very good quality.

However, right now, whether it’s makeup or skincare, foreign products are more popular.

Some domestic products promoted by online influencers actually have good sales, but perhaps because of Mr. Chen’s old-fashioned approach, he isn’t accustomed to the current sales methods and still believes in the saying “good wine doesn’t fear the deep alley.”

Additionally, over the past few years, most products’ sales in physical stores have been declining year by year.

Mr. Chen is also getting old, so Bichen was forced to sell.

When Shang Xinglu and her team took over Bichen, the first step in modifying the products was to change the packaging.

Mr. Chen was very proper in his work.

Shang Xinglu took the products home to test them.

Saying they could beat luxury skincare products was a bit of an exaggeration, but compared to mid-range brands, the quality was definitely better, not worse.

However, the packaging of Bichen’s products was similar to that of urea ointment from a dermatology hospital…

To put it nicely, it was old-fashioned and simple.

To put it bluntly, it was tacky, with no sense of design whatsoever.

However, Ye Jiaping, who was formally from a dermatology institute, looked at the circle of tacky packaging and asked sincerely, “What’s wrong with this? What’s bad about it?”

Yin Yao: “…”

Shang Xinglu: “…”

The newly hired designer, Xiao Wu: “…………”

Xiao Wu couldn’t help but say, “Ye Gong, why don’t you go back and look at the cosmetic bottles your wife uses, then come back and talk?”

Ye Jiaping, with all seriousness, said, “My wife also uses creams prescribed by the hospital. Her skin is really good! Nowadays, women’s skincare routines are too complicated, putting too much burden on the skin, making it harder for it to absorb…”

Xiao Wu: “Why do you care about that?! We just sell products! You know, girls can’t even finish their lipstick and don’t even know the color codes, but they still buy new ones!”

Not recognizing lipstick color codes?

Shang Xinglu immediately bent her knee to the ground.

Xiao Wu: “Boss, what’s wrong?”

Shang Xinglu: “I… it’s cooler on the floor…”

But it was already almost December!

Xiao Wu couldn’t be bothered with the clueless boss and continued arguing with Ye Jiaping.

Ye Jiaping furrowed his brows: “They’ve all fallen for the merchants’ tricks!”

Meanwhile, someone trying to become a trickster—Merchant 1, Yin Yao: “…”

And someone else trying to become a trickster—Merchant 2, Shang Xinglu: “…”

Merchant 2, Shang Xinglu, quickly pleaded, “Ye Gong, I was wrong! I really was wrong! I didn’t realize you’re not suitable for design, but I didn’t know you were this unsuited for it! Just focus on the lab, how about that?”

Ye Jiaping: “Who says I can’t do it! I can! It’s just packaging! Let’s vote!”

They voted, with three designs for each product, and then the management team would vote.

The atmosphere in the company was great.

They treated it as a little game to train their eye for design, even saying, “The one with the most votes gets 10 points, let’s see who gets the least, and we’ll treat them to snacks!”

Everyone agreed enthusiastically.

In the first round, Ye Jiaping’s choice received the least votes. In the second round, his choice again received the least votes.

In the third round, once again, his choice had the least votes…

In the fourth round, several people who had picked the same choice as Ye Jiaping huddled together, trembling, “Can we change our votes?”

“Choosing the same option as Ye Gong makes me so nervous!”

“This is it… we’re definitely done…”

Ye Jiaping: “…”

As a straightforward man, did he do anything wrong? Did he do anything wrong???!!!

Shang Xinglu commented, “Of course not.”

She was just being discriminated against. :).

The new packaging was released, and it was aesthetically pleasing.

Due to cost constraints, some materials couldn’t be used, but within the set budget, they had done their best.

The new packaging was focused on a simple and refreshing style, with careful attention to design.

It was minimalist but stylish, with a lotion pump head that controlled the amount well, and the bottle felt substantial in hand.

After the packaging was changed, the user experience of some products was slightly improved.

Although Bichen had not officially advertised it yet, based on the previous sales channels, the sales were steadily increasing.

Changing the packaging was an event worth promoting for the brand.

Shang Xinglu wondered if they should hold a product launch or order meeting, though it might be a bit cliché.

However, it would be a formal announcement that Bichen had changed ownership.

After some discussion, they decided to go ahead with it.

The venue was chosen to be in a five-star hotel in the city, inviting major retailers, media outlets, and industry professionals.

The venue was large enough to accommodate one more Lin Zong.

But who was Lin Zong?

In terms of rank, he was the king of all CEOs.

Shang Xinglu calculated in her mind, no, their small company, which had just been taken over, should not invite such a big shot to a casual gathering…

Just thinking about it made Shang Xinglu shudder.

Forget it… it’s better not to try.

So, are they coming to see the products or to see Lin?

Shang Xinglu calculated again.

Those silly socialites—no, her sisters—could come.

With these well-known ladies from the city supporting the event, wouldn’t that instantly raise its prestige?

Jiang Lexuan was even a former supermodel. If there was a stage to stand on (even mistakenly), she wasn’t going to miss it!

Shang Xinglu was moved by her own cleverness and started calling her sisters one by one.

They all agreed but had their own calculations in mind.

Shang Xinglu’s sisters thought: Since their silly Lulu had already been tricked into starting a company, she couldn’t just quit halfway. Wouldn’t that make them look like cowards?

Since they were going to do it, they had to do it well—run it steadily, make it flourish. That was the only way to maintain their dignity.

However, while silly Louise might not care about an old rival from their school days, they certainly did.

Besides, if they went, people on Yin Yao’s side would definitely come too.

Bring it on! Who’s afraid of who? They couldn’t lose!!!

Without Shang Xinglu and Yin Yao realizing, their groups had already started a silent battle behind the scenes.

That morning, Lin Heng invited Shang Xinglu to dinner.

Why did he choose such perfect timing? Of course, he did it on purpose.

Bichen’s event wasn’t making big waves, but Shang Xinglu’s sisters were anything but low-key.

Even if Lin Heng didn’t know about it, Assistant Yuan—no, Lord Yuan, who was both Lin Heng’s “virtuous wife” at work and “little helper” in life—naturally made sure he did.

Of course, Lord Yuan was tactful about it. Since his boss already knew, it wouldn’t be good to repeat it.

But then again… he wasn’t entirely sure his boss actually knew!

So after reporting, Assistant Yuan casually added, “Of course, Miss Shang must have already mentioned it to you, right?”

Lin Heng: “……”

Several seconds later, he forced out an “Mm.”

Then he went back to work.

She mentioned it?

They had just talked on the phone last night. Louise had rambled on about all sorts of things—except this.

There was no way she forgot.

More likely, she intentionally left it out.

Lin Heng let out a soft chuckle.

Did she really think he was someone to be hidden away?

So later that day, Lin Heng pretended to know nothing and invited Shang Xinglu to dinner.

Shang Xinglu was flustered, and Lin Heng even heard her constantly whispering “Shhh! Shhh!” to the people around her.

Lin Heng: “……”

Why did he find that kind of cute?

Finally, Shang Xinglu sneaked into the restroom, and it finally got quiet.

She said, “Huh? … Can we do it later? I’ll come find you around ten, okay?”

“You’re not coming home tonight?” Lin Heng asked.

Shang Xinglu shyly hummed in agreement, thinking she had gotten away with it.

Lin Heng suddenly didn’t want to expose her.

…Might as well see what she was up to first.

Since the product showcase was a big event, Shang Xinglu dressed up for the occasion.

This time, she ditched dresses for Chanel’s latest pantsuit—a black checkered set with wide-leg trousers.

The fabric draped elegantly, making her look both gentle and capable.

She arrived early, and soon, people began trickling in.

Her sisterhood looked especially stunning today. They had clearly put effort into dressing up, each one looking spectacular.

Shang Xinglu was so moved she almost cried.

Holding their hands, she felt like the Long March had finally reached the New Fourth Army and said, “You guys really came through for me! I’m so touched—so, so touched!”

Shi Rui rolled her eyes.

Jiang Lexuan rolled her eyes.

Xue Shaoying said, “At this rate, how many days until your business goes bankrupt?”

Shang Xinglu instantly went cold and let go of their hands.

The initial speeches and presentations were all formalities—dull and dry. But when it came time for ordering, Shi Rui and the others had nothing to do. Seeing that Yin Yao’s side was also participating, they couldn’t resist joining in.

One of Yin Yao’s sisters, who was just planning to buy some for personal use, quietly asked her assistant for an order form.

She casually ordered a box of face masks along with some other skincare products.

For personal use, that was quite a lot—enough to last half a year, even if used daily.

Shi Rui finally saw her chance and sneered, “Wow, that’s so stingy. Are all of you this cheap?”

The other side: “……?”

Shi Rui said, “I’ll take a whole truck.”

Shang Xinglu: “!!!!”

She rushed over. “What are you doing? Are you planning to eat them?”

Shi Rui: “Oh? Are your masks edible?”

Shang Xinglu, momentarily distracted, murmured, “…… A little bit probably wouldn’t kill you.”

Don’t ask how she knew that…

“No, but seriously, why do you need so many?”

Shi Rui declared, “Can’t I use one, admire one, keep one, and stockpile one? Can’t I cover my whole body in masks?”

Shang Xinglu: “You’re the boss.”

Her outrageousness irritated the other side as well.

Yin Yao’s sisters were all wealthy, too. Before long, what was supposed to be a simple ordering session turned into a bidding war.

Retailers who had come to place regular orders started panicking.

Wait, where are my face masks? My lotions? My toners? Wasn’t this brand supposed to be low-profile?

One of them anxiously asked, “Are you all buying because this is a trend in your circle, or is the product actually good?”

The person he asked happened to be Jiang Lexuan.

Having endorsed countless products before, she smoothly responded, “Look at me—who am I?”

The person took a closer look—she was a former supermodel!

A huge name!

Jiang Lexuan smiled. “Would we be fighting over it if it wasn’t good?”

The retailer thought about it. That made sense. Maybe this was the so-called “national treasure” of skincare? Fearing he’d miss out on a big opportunity, he hurriedly joined the ordering frenzy.

That night, not only did Bichen sell out its entire inventory, but even their production line was booked solid for the next two months.

After everything wrapped up, Shang Xinglu had a complicated expression.

She turned to Yin Yao and asked, “Tell me… Doesn’t this feel just like one of those new marketing tactics?”

“?”

“You know, hiring people to stand in line… creating artificial scarcity…”

Shang Xinglu propped her chin on her hands, her face shadowed with doubt.

Could it be that… she was some kind of natural-born money-making genius?

“I swear, I didn’t mean to!”